An independent research company recently compared the four main UK price comparison sites to see which one would come out tops on car insurance. Their findings showed that Confused.com is the site most likely to save you £££££!

Independent research company Consumer Intelligence* recently compared the four major players in the UK price comparison market to see which one would come out tops on car insurance deals.Their results found that Confused.com is No. 1 for finding the cheapest car insurance quote!

Details of the Consumer Intelligence Trial
In September 2007, independent researchers Consumer Intelligence undertook mystery shopping tests to measure the performance of the four leading car insurance price comparison sites.

Consumer Intelligence researchers input the same 1,000 car insurance risks into the four search engines and recorded the results - all without the knowledge of the companies being tested.

Each of the 1,000 ‘risks’ represented an imaginary driver with different variables (age, sex, postcode, points on license, previous claims, type of car etc.) to achieve a broad cross-section of insurance applicants.

As a key indicator of which site provides the best service, researchers looked at which price comparison site returned the cheapest car insurance quote most often.

Results showed that Confused.com returned the cheapest car insurance quote over a hundred times more often than their nearest rival, and as many cheapest quotes as both the third and fourth place comparison sites combined!
Confused.com already goes to 97% of all online car insurers to display up-to-the-minute quotes, and last year provided 8 million car insurance quotes and saved drivers £215 on average. The results of this trial are further testament to the company’s unrivalled commitment to saving its customers money.

*Consumer Intelligence is an independent consumer research company that tests, compares and benchmarks the performance of competing organisations. Data and findings are judged against five key criteria: accurate, meaningful, relevant, timely and useful. Test carried out September 2007.