According to a recent survey out , 78% of Britons have changed their behaviour to become ‘greener’ in the last twelve months but that doesn’t extend to being able to give up their cars to help protect the environment.
The findings taken from a survey of 1500 car users, confirm that using the car to get to work, take the children to school and collect the shopping is an essential part of life for Britons today and that for over three quarters of those involved public transport was not a viable alternative to the car.
Other key findings from the survey commissioned by ibuyeco, the new eco-friendly UK car insurance scheme, included
- Less than a third of respondents were willing to take part in International Car Free Day
- 73% of people have no idea how much CO₂ the average car emits
- More women than men are concerned about their car’s environmental impact
- More women than men feel they have done more in the last 12 months to become greener
- However more men than women would be willing to give up their car if public services improved
- Meanwhile nearly twice as many women as men are worried about overcrowding on public transport
- Public transport was not considered a viable option because of time/delays (35%), convenience (30%), cost (27%)
- People in the North East worry most about the environment compared to other regions in England, Scotland and Wales
- People in South East least likely to give up their car and least concerned about ‘green’ car issues
- Regions with greenest changes are Wales and Scotland
- Recycling is the No. 1 green activity with 80% admitting to recycling household waste and only 7% saying that they haven’t done anything at all to become greener
However for car owners with a conscience, ibuyeco provides a practical solution to helping protect the environment without having to give up their cars. With ibuyeco, drivers can now use part of their insurance to counter the damage done by their cars to the environment by offsetting all of their CO2 emissions for the duration of their policy.
One of the first schemes of its kind in the UK, ibuyeco is a competitively priced insurance offering inclusive of the carbon offsetting fee. A small additional amount is added to customers’ insurance cost to counter the damage done by driving a car. This is calculated based on the type of vehicle and the estimated mileage details provided by customers. Emissions are calculated using guidelines from several key groups and bodies, including DEFRA (Department for Environment, Food and Rural Affairs). Despite the addition, ibueyco compares well against other insurance products on the market and research has shown that consumers can actually save money with the scheme, compared to other brands; up to £175.88!
The additional amount contributes towards the funding of specific projects via The CarbonNeutral Company (TCNC), one of the world’s leading full service carbon management businesses. The projects fall into different categories, including energy efficiency, reforestation and renewable energy, and are based both home and abroad.
*Based on independent online research by Consumer Intelligence during 1st April 2007 to 30th April 2007. 10% of consumers achieve this saving with ibuyeco Motor Insurance